October 10, 2016
Rudy Project Dominates IRONMAN World Championship count for a Record Breaking 6th Year in a Row
Rudy Project smashed all records by earning the prestigious title of “Most Worn Helmet at the IRONMAN® World Championship” for the sixth consecutive year – a modern day feat that has never been achieved in the helmet industry before.
The triathlon bible LAVA Magazine released their official product count numbers announcing that Rudy Project was again number 1 with 550 helmets, commanding 112 helmets over the nearest competitor Giro and 280 over second closest competitor Specialized. This marks the sixth year in a row that athletes racing in Kona, Hawaii, have overwhelmingly placed their trust in Rudy Project helmets, to keep them aerodynamic, well-ventilated, safe, and looking their absolute best while battling all the elements on the grueling Queen K Highway.
The Rudy Project logo was displayed prominently at the World Championship, with pros like Andy Potts, Sarah Piampiano, Matt Russell, Heather Jackson, Pedro Gomes, Mary Beth Ellis, and Meredith Kessler wearing their Rudy helmets and gear, along with a handful of other competitors. Heather Jackson made history at the 2016 IRONMAN® World Championship as she crossed the finish line in third, making her the first American female to podium in ten years. Jackson’s final finishing time was 9:11:32.
The Wing57 aero helmet was a favorite on the field, but many were spotted in Rudy’s tried and trusted Wingspan, or the all new Boost 01, Rudy Project’s first ever road aero helmet. There was also solid representation in the field of the eye-catching, colorful Sterling and the carbon fiber Windmax road helmets along with Tralyx sunglasses.