At Rudy Project, we rely on the elite experience of ambassadors and athletes who share our commitment to innovation and peak performance. These champions, from cycling to triathlon, from skiing to trail running, not only test our sunglasses and helmets in the most extreme conditions but also inspire us with their stories of determination and success, bringing the quality and reliability of Rudy Project products directly to the field of competition.
Our products
From the cycling competition roads to the snowy mountains of cross-country skiing and biathlon, through running tracks and trail running paths, all the way to the extremes of triathlon, we have everything you need to push yourself to the maximum of your abilities and beyond.
Sunglasses
Our glasses offer a crystal-clear vision in any condition, while the ergonomic and lightweight design ensures comfort and stability during every sports activity. Choose Rudy Project for an uncompromising visual experience and maximum performance at all times.
Helmets
Discover our exceptional collection of helmets, ideal for protecting you and providing comfort during your sporting adventures. With an innovative design and a durable construction, they are designed to perfectly suit your active lifestyle, offering you the safety and peace of mind you need to focus solely on your performance.
Bestseller
Astral is the epitome of innovation and performance, with an aerodynamic design optimized for dynamic athletes and cutting-edge technologies for excellence and unparalleled comfort.
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Spinshield combines timeless elegance and exceptional performance, offering superior visual protection and an extended field of vision for the modern athlete who demands the best in terms of design and functionality.
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Cutline redefines the boundaries of sporting excellence, combining advanced ImpactX lenses with unparalleled comfort and customisable fit for athletes who don't accept compromises.
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Kelion is the epitome of clear vision and protection, designed for outdoor athletes seeking uncompromising performance and style in any condition.
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RideToZero is the new vision of sustainable design
Discover RideToZero, the initiative by Rudy Project that redefines the meaning of sustainability in sports. Through ecological innovations and responsible practices, we are committed to leaving a positive impact on the planet, combining performance and environmental protection.
Official partner of Team Bahrain Victorious
#elevateTHEIRperformance
Johannes Høsflot Klæbo
Johannes Høsflot Klæbo, born on 22nd October 1996 in Trondheim, Norway, is one of the brightest talents in the world of cross-country skiing. Noted for his explosive speed and impeccable technique, Klæbo has dominated the international scene since his debut. An Olympic champion and winner of numerous World Cups, he is known for his extraordinary sprinting ability and versatility in different distances. With a collection of medals that continues to grow, Klæbo embodies excellence in cross-country skiing, inspiring athletes and enthusiasts with his determination and commitment to success.
Sonny Colbrelli
Sonny Colbrelli, born on 17th May 1990 in Desenzano del Garda, Italy, is a former professional cyclist known for his exceptional skills as a finisher and sprinter. Throughout his career, Colbrelli stood out for his victories in classics and stages of world-level races, including prestigious successes such as the 2021 Paris-Roubaix. His ability to excel on various terrains, combined with remarkable endurance and speed, made him one of the most versatile and respected riders in the circuit. Retiring from competitive cycling, he leaves behind a legacy of passion and determination that continues to inspire the cycling world.
Hannah Auchentaller
Hannah Auchentaller, an emerging talent in biathlon, has quickly captured attention on the international circuit thanks to her precision at the shooting range and her tenacity on the tracks. Born in Italy, Hannah has shown extraordinary passion and commitment to biathlon from a young age, skillfully combining speed in cross-country skiing with accuracy in shooting. With promising results and unwavering determination, Auchentaller is seen as one of the future hopes for her nation in this sport. Her rise demonstrates the importance of dedication and hard work, making her a role model for aspiring young athletes in the world of biathlon.
American Magic
American Magic, an elite challenger in the America's Cup, embodies cutting-edge sailing with state-of-the-art technologies and innovative strategies. With a team of passionate and dedicated professionals, it is committed to a constant pursuit of innovation, embracing the spirit of competition at the highest level. It combines tradition and future to challenge the seas and achieve unforgettable victories.
Italian Ice Sports Federation
The Italian Ice Sports Federation (FISG) and Rudy Project have been collaborating for almost twenty years, joining forces in a partnership based on sporting excellence and innovation. This alliance has allowed Italian ice sports athletes to benefit from Rudy Project's advanced technologies, such as Impactx photochromic lenses and helmets with cutting-edge safety technologies. Together, FISG and Rudy Project promote high-level performance, sustainability, and technological progress, setting new standards in ice sports and beyond.
Ben Kanute
Ben Kanute is an American triathlete who has distinguished himself for his exceptional performances in triathlon, combining strength, speed, and endurance in a sporting endeavor that challenges human limits. With a career that includes competing in the Olympic Games and a series of victories and podium finishes in international competitions, Ben embodies the essence of dedication and talent in the world of triathlon. His ability in swimming, cycling, and running, combined with sharp race strategy, make him a formidable opponent and an inspiration for athletes and sports enthusiasts around the world. Ben continues to push the boundaries of performance, representing athletic excellence with passion and determination.
Giacomo Cinti
Giacomo Cinti, born in Codigoro on 21st June 1994, is a promising Italian canoeist specialized in sprint kayaking. Raised in a sports-loving family, Cinti carries on the tradition with dedication and a strong determination, qualities that have helped him overcome challenges on his path to success. With the goal of competing and triumphing on the Olympic stage, Giacomo emphasizes the crucial role of family support in his sporting journey, combining passion and commitment.
Dino Lanzaretti
Dino Lanzaretti is a prominent figure in the world of cycle tourists, known for his incredible adventures on a bicycle through the most diverse terrains and cultures on the planet. His transformation from a mechanical designer to a global explorer begins with a deep reflection on life, inspired by the constant view of a cemetery from his office. This daily sight of mortality pushes him to leave the security of his job to seek answers and adventures beyond conventional boundaries. Travelling by bike for Dino is not just a way to see the world, but a profound search for meaning, an opportunity to live each moment intensely and connect honestly with the people and cultures encountered along the way. The bicycle becomes not only a means of transport but a vehicle of freedom, capable of transforming effort and fatigue into pure joy of living.
Roberto Mastrotto
Roberto Mastrotto began his foray into running in the 2014-15 season to get back in shape, turning a hobby into a true passion for trail running and Ultra Trails. Throughout his career, he has faced significant challenges, winning the Durona Trail 60km in 2016. Since then, Mastrotto has achieved success in national Ultra Trail competitions and gained recognition in the Ultra Trail World Tour, showcasing a growing love and dedication for the mountains.
Team Bahrain Victorious
The Team Bahrain Victorious is a professional road cycling team that competes in World Tour events, including the Tour de France and the Giro d'Italia. The team, known for its strong team spirit and constant pursuit of excellence, boasts talented athletes from around the world. With the goal of dominating in the most prestigious races, the Bahrain Victorious team embodies ambition and passion for cycling, supported by a continuous commitment to innovation and performance from Rudy Project.
Team Flanders
Team Flanders Baloise and Rudy Project, a combination that merges young cycling talents with technological innovation. Committed to pushing the boundaries of sport and promoting athletic excellence, they aim to make a significant impact in road competitions. Their strategy is based on innovation and developing cyclists capable of competing at the highest levels, supported by advanced technologies and a strong team ethic.
Team Metallurgica Veneta
Johannes Dale-Skjevdal
Johannes Dale-Skjevdal, an elite biathlon athlete, embodies dedication, precision, and endurance. With numerous victories and podium finishes at the international level, Johannes represents excellence in winter sports, demonstrating a constant commitment to pushing his own limits. As an Ambassador for Rudy Project, he champions the brand's vision of combining performance and technological innovation in sporting equipment.
Federico Pellegrino
Federico Pellegrino, an icon of cross-country skiing and a winner on the international stage, is synonymous with speed and technique. His extraordinary performances reflect an absolute dedication to the sport and a continuous surpassing of personal limits. With Rudy Project, Federico enhances technological innovation and takes performance to the pinnacle of winter sports.