ridetozero

maximum durability

All Rudy Project products are designed to be extremely durable. Our state-of-the-art materials extend the life of our products which are sweat, ice, water and heat proof. Products are the perfect solution to our throwaway culture.

versatility and timeless design

Versatility is distinctive feature of Rudy Project eyewear. Thanks to performance features and advanced lens technologies, all of our sunglasses are perfectly suitable for different disciplines and contexts. The timeless design of the Rudy Project products make our products appealing regardless of the passing fashion trends. From the playground to café, Rudy Project eyewear accommodates all situations, reducing the need for consumption.