Rudy Project partners with Lotto Soudal Cycling Team and conquers two stages of the Tour Down Under

Saturday, January 20, 2018

Rudy Project expands its strong presence on the road cycling racing world and is delighted to announce the new sponsorship with the Lotto Soudal cycling team for the2018 season. As official eyewear partner, Rudy Project will provide all the Lotto Soudal teams (Pro Men, Pro Ladies and Under 23) with top of the line Made in Italy eyewear and prescription solutions.

“We’re proud to strengthen our presence in the cycling world backing Lotto Soudal. In 2018 we are supporting three UCI World Tour sides and thanks to Lotto Soudal we will enter for the first time in the UCI Women World Tour”  says Cristiano Barbazza, President and CEO of Rudy Project. “Rudy Project and Lotto-Soudal are brands which embody the cycling heritage and share a strong passion for racing at the highest level. We are really enthusiast to join forces with all the Lotto Soudal teams. It’s a very special lineup with many young and talented riders and it looks very promising for the coming race season”.

During competitions and trainings, riders will use Tralyx sunglasses. Tralyx has already proven to be perfect for pro-cyclist demands thanks to its outstanding lightweight styling and phenomenal comfort combined with unobstructed wide field of vision. Available in two sizes and with two different lens shapes, Tralyx is designed to fit perfectly with all the face configurations. Off the bike, during podium ceremony and events, the whole team will wear the lifestyle Spinhawk Loud sunglasses a lifestyle model exclusively designed for Rudy Project ambassadors. Plus, riders with visual correction needs will be equipped with the high-tech Rudy Project prescription solutions.

Paul De Geyter, general manager Lotto Soudal: “We are very pleased though to be working with Rudy Project. This brand has many years of experience at the highest level of cycling. That creates confidence. Glasses are a very important part of a rider’s outfit and they need to be of top quality. That’s definitely the case with Rudy Project.”

André Greipel who has already won the first stage of the Tour Down Under, Australia, with Tralyx : “Until 2012 I always wore glasses of Rudy Project. I know their products well and I am very happy with this new partnership. In the past I always had a smooth cooperation with Rudy Project, they always listen to the feedback of the riders. Rudy Project keeps a close contact and delivers an excellent service.”