Bestsellers
Products most appreciated by those who live and breathe sport every day.
Our products
#PerfomanceStartsInYourHead

Sunglasses
See better, top performance

Helmets
For everyday challenges
Designed for the sport you love
Every discipline has unique requirements. We have created the perfect solution for each one.

Road Cycling

Trail Running

Triathlon

Running
Worn by those who make a difference
Discover the stories of athletes who have chosen our vision
Cross Country Skiing
Johannes Høsflot Klæbo
Triathlon
Gregory Barnaby
Cycling
Federazione Ciclistica Italiana
Trail Running
Yoann Stuck
Cycling
Bahrain Victorious
Triathlon
Mathis Margirier
Ice Skating
Federazione Italiana Sport del Ghiaccio
Biathlon
Hannah Auchentaller
Cross Country Skiing
Federico Pellegrino
Trail Running
Patrick De Lorenzi
Gravel
Joe Laverick
Wear like your Idols
From athlete to you

Shop the look

Shop the look


RIDE TO ZERO
Ride to Zero represents the new vision that guides every Rudy Project activity. As a company deeply rooted in sport, we recognize the challenges posed by climate change, which require immediate action.
Spare parts
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