25th June 2025, Treviso / Chamonix Mont Blanc
Driven by shared values: Innovation. Sustainability. Passion
This new alliance between UTMB World Series and Rudy Project is rooted in shared core values — a dedication to innovation, a commitment to sustainability, and a deep passion for outdoors and empowering people.
For 40 years, as UTMB World Series, Rudy Project has placed innovation at the heart of its strategy, developing, producing, and distributing sunglasses, helmets, goggles, and prescription solutions of the highest technical calibre. A benchmark in sports eyewear, the brand’s 100% Made in Italy optical solutions equip elite athletes across a broad spectrum of disciplines—from cycling and triathlon to competitive sailing, ice sports, trail running, and cross-country skiing.
The collaboration is also founded on commitments such as the pursuit of peak athletic performance while shaping a more responsible future for the sport. Both organisations are committed to reducing the environmental impact of their activities while fostering long-term progress, offering sustainable solutions for performing and enjoying trail running at every level.
At the heart of this partnership is also a shared desire to support and inspire the trail running community. Whether it’s a runner’s first race or their ultimate UTMB® goal, Rudy Project and UTMB® World Series are united in helping athletes live out their passion — under the best possible conditions, and with purpose.
On-site engagement and product experience
As part of the partnership, Rudy Project will be present on selected UTMB® World Series event, beginning with the La Sportiva Lavaredo Ultra Trail by UTMB, offering on-site experiences designed to connect with the trail running community and support athletes throughout their journey.
Participants will have the opportunity to discover and test Rudy Project’s high-performance eyewear and accessories directly on the ground, at the heart of each UTMB World Series event.
Rudy Project will be fully integrated into the event villages, offering expert advice, product tests, and personalized support to help runners find the gear best suited to their needs.
An official UTMB World Series × Rudy Project Collection
As Official Supplier, Rudy Project will dedicate its leading innovations to athletes striving to reach their full potential on the trails. From professionals to passionate amateurs, all runners can rely on Rudy Project’s optical solutions engineered to tackle elevation changes, extreme weather, and technical terrain while meeting the highest standards of quality, durability, and safety.
The UTMB World Series × Rudy Project line will feature models for every need—including Astral Sphere, Astral X, Propulse, Spinair 57, and the new Spinshield Pro. The collection’s lenses are primarily photochromic—one of the brand’s signature technologies—and use tints that heighten contrast to improve obstacle visibility during the run. The UTMB x Rudy Project collection will be available from late August.
This new collaboration marks a new chapter in UTMB World Series and Rudy Project’s growing commitment to mountain running and its community.
“For years we have been developing eyewear specifically for trail running, and this agreement gives fresh impetus to our innovation,” says Simone Barbazza, Marketing Director at Rudy Project. “We believe deeply in performance and sustainability; we want to offer runners best-in-class products while helping preserve the natural settings that host these races. UTMB perfectly balances sporting excellence with respect for the mountains, and together we can drive positive change in both the eyewear sector and the wider trail-running community.”
“UTMB World Series is more than just a race circuit: each event is a human, cultural, and sensory adventure through some of the world’s most breathtaking landscapes. By partnering with Rudy Project, we enhance this unique experience by offering runners a clearer, more comfortable, and safer vision throughout their journey. This collaboration will also allow us to shape the future of trail running eyewear together—combining design, performance, and quality—so that every trail running athlete enjoys top-tier equipment." says Céline Prévost, Commercial Director, UTMB Group
For more information visit rudyproject.com, utmb.world, or follow Rudy Project and the UTMB World Series on social media to stay up to date on this exciting collaboration.
