Beyond Sustainability
At Rudy Project, sustainability isn’t a destination—it's the journey we ride every day. Our holistic ESG strategy, Ride To Zero, guides us in measuring and dramatically reducing emissions throughout our product lifecycle, while embracing circular economy principles to minimize our environmental footprint.
But sustainability for us means even more: it's about enhancing the wellbeing of our communities, empowering stakeholders, and riding together towards a future we're proud to share.
pRODUCT SUSTAINABILITY
Drawing from Rudy Project's years of experience in research and development for product improvement, we are now focusing on using that knowledge to measure and lower environmental impact of our products.
PRODUCT CARBON FOOTPRINT
Measuring Our Impact with Precision
To accurately track and reduce our carbon footprint of our products, we use the Carbon Footprint Systematic Approach. This advanced tool meticulously calculates greenhouse gas emissions across every stage of a product's life—from sourcing materials and manufacturing to distribution, use, and final disposal. All our calculations undergo independent certification by trusted third-party organizations, ensuring transparency and credibility. Our reference is the UNI EN ISO 14067:2018, included the attachment C about the Systematic Approach for a CFP.
*BENCHMARK REFERENCE: SKU SP637569-0008 | CUTLINE WHITE GLOSS IMPACTX PHOTOCHROMIC 2 LASER PURPLE
DECLARED UNIT: 1 PAIR OF SUNGLASSES WITH PRIMARY AND SECONDARY PACKAGING INCLUDED.
ECODESIGN APPROACH
Rudy Project embraces an ecodesign approach that combines innovation, performance, and sustainability. Every product is designed to minimize environmental impact throughout its entire life cycle, using recycled materials, efficient production processes, and eco-friendly packaging. The goal is to promote a greener future without compromising on quality, safety, or style — in full respect of the environment and the athletes who live it.
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SUSTAINABLE RAW MATERIALS: RILSAN CLEAR
Rilsan® Clear is an exceptional bioplastic that combines high technology and sustainability. Born from castor oil, a renewable resource grown in the fertile lands of Gujarat, India, Rilsan® Clear is incredibly resistant, lightweight, and flexible. It is perfect for sunglasses frames, which offer unparalleled comfort and exceptional performance.
SOCIAL
We believe that businesses are active subjects of our society. For this reason, we also believe in doing good by supporting our local community and sharing experiences.
TEAM BUILDING
Welcome your customers to your store by sharing temporary offers or explaining to them what your products are about.
Sustainability group
The Sustainability Group is a moment of exchange between entrepreneurs, CEOs, executives and leaders in the field of sustainability. In order to stay in this group, businesses are required to actively participate to the various activities and to develop sustainability projects within the ESGs principles.
SUPPORTING SPORTS
Create trust with your customers by explaining the story of your brand. Share your values or what is important to you.