At Rudy Project, we believe that performance starts in the head. The head is both the physical center of vision, balance, and protection, and the place where determination, strategy, and inner strength are forged. Since 1985, this conviction has been at the heart of our mission: to help every athlete unlock their true potential by protecting and elevating the very essence of performance.

To achieve this mission, we combine Italian craftsmanship with cutting-edge innovation. Every product is the result of rigorous research in optics, aerodynamics, and biomechanics, tested in collaboration with athletes and experts in the field. Our relentless pursuit of excellence ensures eyewear and helmets that deliver uncompromising safety, clarity, and comfort.

At the same time, we embrace a deep sense of responsibility. With our RideToZero program, we are committed to reducing our environmental footprint, adopting circular design principles, and using sustainable materials and processes. We believe that protecting the planet is inseparable from protecting athletes — because the world itself is the ultimate playing field where sport and passion come to life.

The result is a complete range of performance eyewear and helmets designed to protect the head and enhance performance in every condition. Our ImpactX® lenses set new standards in optical clarity, adaptability, and protection, while our helmets are engineered to provide maximum safety, aerodynamics, and lightweight comfort.

For athletes with corrective needs, our prescription solutions redefine what vision means in sport, making high-performance optics accessible without compromise. These innovations have established Rudy Project as a leading name not only in the world of sports but also in optical stores worldwide.

From Italy to more than 60 countries, Rudy Project continues to inspire and empower athletes of all levels — professionals and enthusiasts alike. Wherever there is a challenge, our mission remains the same: to protect the head, to inspire the spirit, and to help every individual achieve their best.