Cutline Bahrain McLaren
The Shield Eyewear Evolution
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SPINSHIELD
Edgy design and performance soul
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crossway
Protection and lightness
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SOUNDSHIELD
Sporty round shapes
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soundrise
A new active lifestyle design
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Inkas Flip Up

The Inkas integrates the Flip Up lens in order to allow prescription wearers to manage all the light changes while playing sports or during everyday life

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RIDETOZERO

Keeping our environment healthy is the key to protecting the playgrounds for the sports we love: our planet. RidetoZero is the new philosophy that now aims every single action at Rudy Project:

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Eyewear technology

All our sunglasses blend wide field of vision, state-of-the-art lenses, superior fit factor and advanced materials to provide maximum eye protection, sharp vision and outstanding comfort

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Helmets technology

Superior protection, phenomenal aerodynamic performance, extreme comfort and maximum ventilation. Our helmets feature state-of-the-art technologies to elevate your security and performance.

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Wind tunnel testing session

With 50 years of Formula 1 experience, Swissside has revolutionized the cycling industry with unmatched aerodynamic and engineering knowledge. Swissside conducted the enclosed wind tunnel study to prove the performance of the entire Rudy Project helmet collection

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We want to make the world run better

The One

1000 selected ambassadors. One goal. Spread the running passion across all over the World. Follow the hashtag #RuntheOne on Instagram and join the Rudy Project running community

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