This process is important because it reduces uncertainty and removes the effect of "I'm writing to a generic email address and we'll see what happens."
Who we work with
Who We Work With
Optical Stores
For practices and stores that want to develop sport vision with credible technical solutions, including Sport Rx and active ophthalmic.
Bike Retailers
For stores focused on road, gravel, MTB and triathlon that need technical eyewear, helmets and support for product selection.
Outdoor and Sport Specialists
For retailers serving trail, endurance and active consumers who need protection, visual clarity and reliable fit in real conditions.
Why Rudy Project
Why Rudy Project
- Specialist Positioning
Rudy Project is not mass-market. The brand is built around technical performance, sport-specific fit, optical clarity and head protection for serious athletes.
- Sport Rx Expertise
Corrective vision in sport is part of performance, safety and confidence. Rudy Project brings dedicated Sport Rx know how across integrated solutions, inserts, optical dock and active ophthalmic platforms. - Real-Use Product Logic
Product choice is guided by actual conditions: light, terrain, duration, position, ventilation, helmet integration and corrective needs.
- Long-Term Value
Spare parts availability, service support and durable product platforms help extend the life of the product and reduce friction after purchase.
What You Can Offer in Store
What You Can Offer in Store
Technical Eyewear
Solutions for cycling, triathlon, running, trail and outdoor, with lens platforms selected by light condition and use case.
Helmets and Integration
Helmet and eyewear systems developed around stability, ventilation, aerodynamic use cases and fit integration.
Sport Rx
A specialist area that helps retailers and optical partners answer a real athlete need: seeing clearly under load.
Service Continuity
Support for selection, spare parts and platform access where relevant.
For Optical Partners
Sport vision is different from everyday correction. Athletes need solutions that account for movement, wrap geometry, changing light, protection and confidence in action.
Rudy Project supports optical partners with Sport Rx platforms designed for sportspecific use.
Specialist Positioning
Sport Rx Expertise
Real-Use Product Logic
Long-Term Value
For Bike and Sport Retailers
Retailers in cycling and endurance categories need products that are easy to explain through real conditions of use, not through generic style claims. Rudy Project gives stores a specialist offer built on fit, lens logic, integration and product depth.
Performance Eyewear
Helmet for Road, Gravel, MTB and Triathlon
Spare Parts and Continuity
Premium Specialist Positioning
What happens next
How the Partnership Process Works
01
Send Your Request
Choose your country, business type and product interest.
02
Routing by Market and Segment
Your request is directed to the right contact based on geography and channel.
03
First Qualification
We review fit with the market, segment and product area.
04
Direct Follow-Up
You are contacted by the relevant sales contact, agent or distributor.
Request a contact
Request a Contact
We route each request by market and segment to the most relevant contact.