Treviso (Italy), January 11, 2024 – Rudy Project announces the renewal of its collaboration with Team Bahrain Victorious as the official helmet and eyewear partner through 2026.
The year 2024 will mark the eighth season together: the brand from Treviso has been continuously alongside the team since 2016. To date, Rudy Project is one of the longest-standing sponsors of the Bahraini formation, supporting them since their debut in the World Tour circuit.
Since the beginning of the collaboration, the meticulousness and attention to detail of both the brand and the team have been the driving force behind a fruitful partnership, yielding victories on one side and technological innovations on the other.
“We have been alongside this project since the team's foundation, and it's a pride to continue the collaboration for the next three seasons. We share a vision aimed at victory and performance. We are happy to put this continuous tension into practice, to help the team seek maximum performance also through our products,” states Cristiano Barbazza, President and CEO of Rudy Project.
“We are delighted to extend our partnership with Rudy Project until 2026. Rudy has been with us since the beginning, and their commitment to evolving and creating the safest and highest-performing helmets and glasses has been instrumental in our success. Rudy Project's dedication to innovation aligns perfectly with our vision for victory and performance. We will continue to work together, pushing the boundaries to develop the best equipment in the peloton,” said Milan Erzen, Managing Director of Team Bahrain Victorious.
The team, making its debut in Australia at the Tour Down Under, which will be kicked off by the traditional “Down Under Classic” criterium on Saturday, January 13, will be equipped with new glasses and helmets, produced in the white, blue, and gold colors characterizing the team's new, elegant livery.
THE GLASSES AND HELMETS
The glasses used by the Bahrain champions are the Kelion and Astral models, made with a Rilsan Clear frame, a bio-plastic derived 45% from plants grown by certified farmers in Gujarat, India.
Meticulously designed to provide performance, adaptability, and comfort, and compatible with an optical insert, the Kelion features a cylindrical and wraparound lens that offers superior protection and an unobstructed field of vision.
The Astral, equally ergonomic, is characterized by its lightness and style.
Three helmets will be provided.
The Egos, designed for the hottest days: a model with an innovative internal structure, designed to improve ventilation while ensuring excellent shock absorption thanks to the special DUAL DENSITY TECHNOLOGY.
The Nytron, an aerodynamic helmet with a compact and lightweight design, utilizes a combination of air intakes and internal channels to optimise ventilation and reduce head’s heating, enhancing the rider’s performance.
The Nytron Pro, an evolution of the basic NYTRON model, offers an unmatched balance between safety, comfort, and performance thanks to a detailed and meticulous analysis of aerodynamics, increasing the aerodynamic efficiency of the product itself through a more “closed” shape.
