Performance 40
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PERFORMANCE 40 – A Legacy Reimagined
Revolutionary 3D-Printed Lattice Structure
At the core of Performance 40 lies an engineering masterpiece — a 3D-printed titanium lattice frame that pushes the limits of eyewear design. Its intricate openwork structure combines extreme lightness and exceptional strength, achieving a perfect balance between rigidity and comfort. Impossible to replicate through traditional molding, this architecture defines both the aesthetics and the performance of the frame. Crafted with micrometric precision, Performance 40 feels weightless yet remarkably strong — the purest expression of Rudy Project’s 40 years of innovation and craftsmanship.
From Heritage to Innovation
For forty years, Rudy Project has shaped the evolution of sports eyewear through passion, design, and technology. Founded in 1985 in Treviso, Italy, the brand has become a symbol of Italian excellence — combining performance, style, and innovation to empower athletes around the world. Performance 40 celebrates this journey: a tribute to the vision, craftsmanship, and pioneering spirit that have defined Rudy Project since day one.
Made in Italy Excellence
For forty years, Rudy Project has proudly designed and crafted its products in Treviso, Italy — where innovation meets craftsmanship. Each creation reflects the precision, style, and passion that define Italian excellence. Performance 40 embodies this heritage: engineered, refined, and assembled entirely in Italy, it celebrates the artistry and technical mastery that have made Rudy Project a global symbol of quality and design.
The Founder’s Signature
More than a mark — a legacy. In 1985, Rudy Barbazza turned an intuition into a vision: to create eyewear capable of enhancing performance through design and technology. His pioneering spirit shaped the identity of Rudy Project and inspired four decades of relentless innovation. The laser engraved signature on Performance 40 is a tribute to that original spark — a symbol of passion, courage, and the enduring belief that true progress begins with vision.
Collector’s Edition Packaging